The Art and Science of Sharing

Social media marketing is an art and a science.

It all begins with knowing your why and understanding your story.  The next step is developing quality content that communicates your brand. Finally, it takes strategy—understanding your audience, where they share, and what drives them to share.

There’s plenty of data out there. Different trends and statistics dominate the headlines on a daily basis.  But what about the analysis?  That’s where Social React comes in.  From the analysis comes understanding, and that leads to strategy.

Part of the understanding that really matters to marketers is the behavior:

  • Who shares on social media?
  • Where do they share?
  • What do they share?
  • Why do they share?

The below infographic captures the data and provides insight about what drives social sharing behavior.